What are your values?

I ask this question as I’ve been asking it myself recently.  What are my current values, and have they changed since I started my working life?

Well, yes they have.  They’ve changed as I’ve changed. But why are they important?  And how do you find out what they are?

Discovering your values with a coach helps you understand why you do what you do.  It helps to discover what you like doing and, importantly, what you don’t like doing.  If your values and beliefs are in conflict with your environment, or the people you work with, you’ll find yourself experiencing discomfort, tension, stress even.

Working with a coach can help you identify those values and beliefs, particularly if you are at a crossroads in your career or life.  It’s safe, secure, confidential and supportive so you can go forward in a new direction or with a new way of thinking.

So, what’s my story?  How did it help for me to recognise my values and beliefs to bring me to where I am now?

In my mid to late twenties I worked in the PR industry. I liked the work – writing, meeting clients, lunching in fabulous restaurants.  But I remember I always felt uncomfortable about some of the messages I was being asked to promote.

I was uncomfortable because those messages were discordant to me.  I didn’t understand at the time why this was, but I look back and it was because these messages were not entirely truthful. They weren’t lies, but they weren’t completely honest either.

I realise now that I was working for clients whose messages I didn’t believe in.  It didn’t feel genuine and I wasn’t being true to myself.  It wasn’t a particularly successful career in PR, nor a happy one.

Now, working for the BBC was much more successful and happy. I believed in what the BBC stood for.  I shared its values, as they were my own – independence, integrity, impartiality, truth, and accuracy to name but a few.  It made for a very positive, creative and exciting time in my career all because, I believe, my values were being met.

People change and organisations change, and with the move of Radio 5live to Salford, my working environment changed too.  I was in London, 5live was in the north west.

Most importantly, I had changed, and the values and beliefs previously of a high priority to me had shifted.  I now had a family. They were going to school and the pull to give more of my time to them was just too strong.

Interestingly there was another value that had become stronger too:  the need to help people and make a difference in their lives. I have found this is incredibly important to me now and I recognise that my role in the BBC didn’t fulfil that value in the way that coaching now does.


If you’d like to identify what your values are in order to help you move forward, call me to find out how I can help you get to where you want to be – 07976 729 636 or contact me here.